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Get featured on the App Store, and it’s a huge deal. Once you’re featured, you’ll notice your sales grow like weed. Almost every iOS device user who views the App Store will instantly notice your App. The “New and Noteworthy” section is a good target for you to set and achieve.
So how do you actually get featured on the App Store? Does it take something special? The answer is: yes, something very special. What’s that? You already know it, a very special App that simply captures the attention of the review folks at Apple.
Everyday 1,000+ Apps are being submitted to the App Store and there is a fair chance that your magical App will go unnoticed. Here are 5 things that you can do to increase your odds of being featured on the App Store.
Have A Great Idea
Needless to say, your idea is the core of the App. It is the soul of your App. Only if you have a good idea, the other things would even matter. Simply replicating a successful App won’t guarantee the same success to you. So make sure that your App is actually useful and provides value to the user.
Design Like An Artist
“That’s not what we think design is. It’s not just what it looks like and feels like. Design is how it works” ~ Steve Jobs
Your App needs to have the very best User Interface and User Experience. While this is hard to achieve for indie developers limited on resources, design is crucial for an App’s success. In the App Store, there are major companies investing boat loads of money to develop the best in class Apps for users. You need to set the maximum budget allocated towards design.
It is often a good idea to hire a professional designer to pull off the design for your App. Design needs to remain consistent.
When designing your App, have a vision, and if you are hiring a designer for the design, make sure you communicate the idea properly. If you’re not completely satisfied with your design or if you think the design works are failing, don’t fear to go back to the drawing boards all over again.
Dribbble is always a great source of inspiration.
Get In Touch With Apple
This one’s not crucial, but always helps. It is a good thing to know somebody from within Apple. You should attend conferences like WWDC or MacWorld (won’t find many Apple guys out here, but always a good way to build up a network) and get to know some of the folks working at the company. Show them your App and ask them for their view points.
Get Media Coverage
It’s hard, but with the right form of marketing, you can get your App featured in the press. Try to get on some of the leading publications and feature your App to their readers. Helps build up trust and credibility of your App.
Include New APIs
Apple will only feature Apps that makes them look good in front of customers. They like to show off Apps that use the latest technologies. Make sure you implement the latest APIs provided by Apple to stay ahead of the curve.
It’s a good idea to always keep checking what’s new with each software update. This gives you a hint of the newly available APIs that you can use.
Good Initial Reviews
Apple won’t feature an App that’s got bad initial reviews from customers. That would make them look bad. Always think from their side as well. If your App is good, try to build up some traction, get some sales and encourage users to leave positive reviews for your App.
Have A Website
You need to be committed to your App. In that case, a website is necessary. There are many reasons like – driving traffic through search engines, offer customer support and promoting your App that make having a website essential for your App.
If you have a universal App that is available for both the iPhone and the iPad and probably uses iCloud to sync data across devices, we believe that improves your chances of getting featured. Apple won’t care if you have an App that works on the iPhone, Android, Windows Phone or any other platform. Being universal and probably even having a Mac App should attract the attention of the “App Store Review Team”.
Time The Release
It is believed by most people that Thursday or Friday is a good day to release an App, but there is no hard data that clearly justifies the best release day for an App. We personally believe that Friday should be the ideal day to release an App so you should time the release.
These are just few ways that could help you get featured on the App Store. Has your App been featured on the App Store? Let us know how you did it via the comments section below.
Choose The Right Price and Category
Make sure you set the right price for your App. Don’t overprice it. If it is free, it is extremely important that you use the correct ad network that just does not stuff ads in your App, but provides value to the customer as well as the advertiser. Use well known ad companies initially.
Choose the right category. If you have a kids based App that is a game but at the same time provides educational value, it would be a good idea to put it under the “Education” category rather than the “Games” category. You need to make wise choices here.
Note: There is no sure shot way to success, you can simply try proven methods!