5 Ways You Should Do Mobile App Testing

App Testing

We all are well versed with what mobile applications or simply Apps are. They are softwares for our mobile devices, which are further bifurcated into numerous categories. But before these Apps arrive on different platforms, for the masses to use them; they have to be tested overall. An App should have the potential of attracting people towards it and for that it has to be a desirable one. How does an App fulfill the requirements of the public at large? Clearly through a very precise process of testing. There have been some notion that manual App testing is not useful and people should opt for an automated testing instead, but we are to here to change that disbelief amongst people. Continue reading 5 Ways You Should Do Mobile App Testing

Getting Into The Chinese App Market – The True Picture


With 150 million smartphones, 5.5 billion downloads, and double-digit growth in app and mobile ad sales, the China app market appears to be a gold-laden opportunity for iOS and Android developers operating anywhere in the world. The escalation of 700,000 apps combined with slow absolute growth in smartphone adoption has made the US and Euro markets increasingly competitive. Developers and mobile marketers can no longer afford to ignore the China opportunity. Continue reading Getting Into The Chinese App Market – The True Picture

Happy New Year – 2017

happynewyearHere’s wishing everyone a very Happy New Year from the entire AppVersal Team. We had a lot of fun building incredible Apps in 2016 and expanded our market presence internationally.

We have big ambitious plans for 2017 and are confident that 2017 is going to be our most exciting year ever. In 2017, AppVersal plans to become the largest App development company in the world for both independent developers as well as enterprise clients. We already have a major global presence, but we plan to work on making our presence more dynamic across the globe as we expand.

AppVersal is all about relationships with its clients and we are proud to be working with some of the leading names in the industry. There could not be a better time for the industry as a whole. The App market is blossoming and growth is at an incremental pace. We’re super excited about times ahead and so should you.

Here’s wishing you all a very Happy New Year from the entire AppVersal Team!

India Goes All In On Apps



Mobiles are arguably the most omnipresent modern technology in some developing countries; more people have access to a mobile phone than to a bank account, electricity or even clean water. In India mobile communications have been the most visible manifestation of the extraordinary digital accomplishments seen in the past decade, from providing basic access to education and health related information to making cash payments to crowd sourcing- the growing list firmly establishes us as a ‘mobile first’ economy. Continue reading India Goes All In On Apps

How To Give Your Customers What They Want And Win With Mobile Marketing


Marketing is all about people. Americans spend an average of 3.7 hours per day on their smartphones and tablets, proving that we, as a society, have grown remarkably attached to our mobile devices. For a business to be successful, it has to reach out and find consumers where they are, and mobile marketing is the best chance we have of doing just that. So, how do you craft a customer-centric mobile marketing strategy and win? Continue reading How To Give Your Customers What They Want And Win With Mobile Marketing

Holiday Wishes From AppVersal

Happy Holidays AppVersal

AppVersal would like to take this opportunity to wish you and your entire family a Merry Christmas and a very Happy New Year. Looking back, 2015 was an extremely fruitful year for us and we cannot be excited enough for 2016.

AppVersal has major plans moving forward. With one single vision of becoming the “King of the App World”, AppVersal continues to dominate the entire market. With an ever growing team of world-class designers, talented engineers, innovative creative marketing minds and a dedicated customer support staff, AppVersal works hard to make every customer happy. AppVersal owns and runs several other App marketing businesses that are growing to become leaders in their area. Continue reading Holiday Wishes From AppVersal

Magical Tips To Make An Appealing Video For Your App

App Video

After putting in the kind of hard work that goes into developing an App, all your efforts could seem meaningless if the App is not introduced properly. The belief that first impression is the last impression cannot be completely disregarded. Therefore, a lot depends on how you are going to be showcasing the App in the introductory video. It is the perfect way to tell people what they can expect from your App. After you have successfully marketized your App, a good video can be instrumental in turning a potential customer into a user of your App. If a potential customer is interested in watching an introductory video for your App, he/she is definitely considering downloading your App. A convincing video can help give them just the nudge that they need in order for them to make the decision to go ahead and download your App. So, here are some magical tips to follow to make sure that your video is appealing enough. Continue reading Magical Tips To Make An Appealing Video For Your App

10 Ways Not To Blow Your App Launch

App Launch

With over a million Apps on the App Store and on Google Play, how do you think you are going to get ahead of your game? Simply put, your App launch is the first step that you will take in a marketing path that is highly complicated ahead. Here are some tips to make sure that you don’t blow your launch and don’t make some common mistakes. Continue reading 10 Ways Not To Blow Your App Launch

The 6 Most Important Key Performance Indicators In App Marketing


Most independent App developers depend on immediate success of their products to cover ongoing expenses and make a profit, with performance of each App directly tied to their survival. App monetization is a very fragile aspect of business operations and room for error is nearly non-existent, so any inefficiency in the revenue-generating model must be corrected quickly. That would hardly be possible without statistical parameters known as Key Performance Indicators (KPI’s), which are used to determine whether your App is making as much money as it should. Here is a quick overview of essential KPI’s that tell the whole story about your App’s performance: Continue reading The 6 Most Important Key Performance Indicators In App Marketing

5 Leading Twitter Marketing Techniques For Apps


Use these professional tips to stand out from the crowd and make your App a top-seller.

At this point of social media evolution, it is clear that Twitter is one of the go-to platforms for all advertisers, especially for up-and-coming mobile App developers. Despite the staggering potential, success is not guaranteed and each App needs to be promoted in the right way in order to catch fire and starts bringing back serious revenues. While there are no definitive formulas how to do this, certain marketing techniques can be represent a shortcut to huge number of downloads, great user reviews and positive bottom line. Here is a brief overview of the best moves you can make to get Twitter buzzing about your Apps: Continue reading 5 Leading Twitter Marketing Techniques For Apps