DNA App Store, A Technology Marvel

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When we thought technology could not get any better, here is another example of great thinking. The DNA App Store. ‘Helix’ is a company, founded in 2015 was backed up by Illumina; a company which specializes in consumer genomics,  with $100 million. The company’s main stronghold is the thirst for knowledge and curiosity. We as a race, are really less informed about our genes, the genetic code and its functions. Here is where Helix comes into the picture, what the company is rooting for, will blow your minds. The company is attempting to create the first DNA App Store, an App Store for genetic information. Continue reading DNA App Store, A Technology Marvel

Happy New Year – 2017

happynewyearHere’s wishing everyone a very Happy New Year from the entire AppVersal Team. We had a lot of fun building incredible Apps in 2016 and expanded our market presence internationally.

We have big ambitious plans for 2017 and are confident that 2017 is going to be our most exciting year ever. In 2017, AppVersal plans to become the largest App development company in the world for both independent developers as well as enterprise clients. We already have a major global presence, but we plan to work on making our presence more dynamic across the globe as we expand.

AppVersal is all about relationships with its clients and we are proud to be working with some of the leading names in the industry. There could not be a better time for the industry as a whole. The App market is blossoming and growth is at an incremental pace. We’re super excited about times ahead and so should you.

Here’s wishing you all a very Happy New Year from the entire AppVersal Team!

India Goes All In On Apps



Mobiles are arguably the most omnipresent modern technology in some developing countries; more people have access to a mobile phone than to a bank account, electricity or even clean water. In India mobile communications have been the most visible manifestation of the extraordinary digital accomplishments seen in the past decade, from providing basic access to education and health related information to making cash payments to crowd sourcing- the growing list firmly establishes us as a ‘mobile first’ economy. Continue reading India Goes All In On Apps

Apple Introduces Vanity URLs for Apps

Vanity URLDuring the Superbowl, Apple debuted a new product for App developers that is going to make a radical shift in the way Apps are being promoted. App developers can now take advantage of vanity URLs (custom URLs) that will be hosted on the AppStore.com domain name. Reportedly, the AppStore.com domain name was a personal gift from Salesforce CEO Marc Benioff back in 2008 to Steve Jobs. Continue reading Apple Introduces Vanity URLs for Apps

iOS Still Dominating Mobile Web Browsing

Insights - Mobile Web BrowsingiOS users tend to do browse the web more on their mobile devices compared to Android users, reports ad network Chitika. While there are numerous different Android devices available, Apple users surf the web more using the iPad, iPad mini, iPhone and iPod touch. After comparing the data, Chitika found out that iOS users had a 67% market share in November, which is up by 2% since May. Android has lost 2% moving to 33% when recently measured. Continue reading iOS Still Dominating Mobile Web Browsing

Google Play Reviews Now Powered By Google+, Way More Personal

Android developers, this one is big. Google has now integrated Google+ completely with your App reviews. Reviews on Google Play are now powered by Google+ which means that reviews are now more personal than ever. This eliminates fake reviews that quite often pop up from time to time (by competitors or random people). You will now be able to view the Google+ profile of the person who reviewed your App and make some interaction with the user, unlike Apple’s App Store.

Google has a whole new strategy in mind. This marks the evolution of the entire company. And Google is heading towards being more social. Google+ is gradually being integrated with almost every Google service with Google Play begin the most recent service to receive this integration.

Reviews will now be posted with your real Google+ name and profile picture. This could also go the other way and result in users posting less reviews and not providing rapid feedback to users. Whether this is a right direction to head in or not, only time will tell.

Pour in your thoughts using the comments section below. Android developers, what’d you think?

Apple Removing Third-Party Emoji Apps from the App Store

Emoji KeyboardIn a recent turn of events, Apple has started to remove some of the third-party Emoji Apps from the App Store. Developers of Emoji Apps have already made a fortune selling this incredible addition that allows users to express their emotions. But now, with the characters already included as part of iOS 6, Apple plans to remove Emoji Apps as they are not in accordance with the App Store Review Guidelines.

Here is the mail that Apple is sending out –

Hello XXXX,
We are writing to let you know your app, XXXX, has been removed from the App Store because it is no longer needed to unlock Emoji.

Since iOS 6 now provides Emoji support to all users, your app is no longer in compliance with the App Store Review Guidelines.

2.12 Apps that are not very useful, are simply web sites bundled as apps, or do not provide any lasting entertainment value may be rejected.

If you have questions about the removal of your application, please contact App Review at appreview@apple.com. Please include the App ID and the name of your application in your email.

Thank you and best regards,

App Review

To enable Emoji keyboard on your device, just go to “Settings -> General -> Keyboard -> Add new keyboard -> Select Emoji”. After that, you can simply hit the world icon to convert to Emoji keyboard. This can be used wherever the keyboard option is available.

Apple’s New Guideline Could Ban Apps That Promote Other Apps From the App Store

Apple is very protective about its closed App ecosystem and wants to constantly modify it to deliver the best possible user experience. A new guideline that Apple has recently introduced in its iOS Developer Program states –

“Apps that display Apps other than your own for purchase or promotion in a manner similar to or confusing with the App Store will be rejected.”

This could imply that promotional Apps like FreeAppADay, AppODay and other such marketing related Apps will soon be removed from the App Store if Apple starts to strictly enforce this new guideline.

Apple Now Wants Developers to Submit iPhone 5 Screenshots

Apple is now wanting developers to submit iPhone 5 screenshots to the App Store. Apple now has new screenshots requirements that developers need to comply with. The iPhone 5 sports a larger gorgeous 4 inch retina display and so your screenshots need to go well along with it.

Here are the new requirements –

– 640 x 1136 (portrait)
– 640 x 1096 (portrait)
– 1136 x 640 (landscape)
– 1136 x 600 (landscape)

Here is the mail that Apple is sending to all developers –

New Screenshots iPhone 5 Requirements

Update your Apps soon to take advantage of the larger real estate!

App Store By The Numbers From The iPhone 5 Event

iOS devicesApple recently announced the much-awaited iPhone 5 in amid fanfare. As always, Apple revealed certain numbers regarding the App Store which App developers should take note of.
400 Million iOS Devices Sold
Firstly, Apple has sold 84 million iPads through June. The device was launched two and a half years ago. Developers, there is your iPad market size – 84 million. Almost all of Fortune 500 companies are testing and deploying iPads, as reported by Apple. It is good idea to have your App universal if it is not yet. Apple has sold 400 million iOS devices through June.
More than 100 Apps per user
90% Apps Downloaded Every Month
Coming to the vibrant App Store, the economy is just rising. There are over 700K Apps in the App Store. 250,000 iPad Apps.

90% of the Apps in the 700K are downloaded every month and the customer downloads an average of 10 Apps, interesting!

It is a good time to invest in the App Store economy and make some killer Apps that users would love to use everyday.