Why You Should Never Install Non-Market Apps

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The App market is a huge place with numerous Apps to quench your thirst. The Apps are available over different platforms, with different requirements. But we all are aware of the different platforms we download and install our Apps from. Somehow, lurking in the shadows are those non-market Apps, which we don’t get through known sources. That is, you can’t download those Apps from any known platform. Rather than installing it directly, you will have to go through the tedious process of downloading the App’s APK from the browser and then install it. For this you have to change the settings on your phone to allow the non-market Apps.But is it really worth it? Here are some reasons as to why you should never install non-market Apps: Continue reading Why You Should Never Install Non-Market Apps

How To Make Your App Likeable In 5 Different Ways

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With an enormous amount of Apps in the market, it’s really tough and difficult to bring out the uniqueness of your App. You just released your App, your App is amazing, you know it’s worth it. But is it possible for the masses to like it? You can be better, you can even beat the competition; but it is useless if you don’t make a mark in the eyes of the consumers. There are many aspects to why an App needs to be likeable for it to be successful. You may have put in a lot of effort, time and money behind the production of your App. You may even have spent hours, folding out marketing strategy for your App, but in the end you are not getting results. This time take a look what went wrong. Maybe your App isn’t working properly. Sorry to break the news but, maybe no one likes it.

So here to break the ice, are 5 different ways to make your App likeable:

Continue reading How To Make Your App Likeable In 5 Different Ways

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5 Ways You Should Do Mobile App Testing

App Testing

We all are well versed with what mobile applications or simply Apps are. They are softwares for our mobile devices, which are further bifurcated into numerous categories. But before these Apps arrive on different platforms, for the masses to use them; they have to be tested overall. An App should have the potential of attracting people towards it and for that it has to be a desirable one. How does an App fulfill the requirements of the public at large? Clearly through a very precise process of testing. There have been some notion that manual App testing is not useful and people should opt for an automated testing instead, but we are to here to change that disbelief amongst people. Continue reading 5 Ways You Should Do Mobile App Testing

India Goes All In On Apps



Mobiles are arguably the most omnipresent modern technology in some developing countries; more people have access to a mobile phone than to a bank account, electricity or even clean water. In India mobile communications have been the most visible manifestation of the extraordinary digital accomplishments seen in the past decade, from providing basic access to education and health related information to making cash payments to crowd sourcing- the growing list firmly establishes us as a ‘mobile first’ economy. Continue reading India Goes All In On Apps

How To Give Your Customers What They Want And Win With Mobile Marketing


Marketing is all about people. Americans spend an average of 3.7 hours per day on their smartphones and tablets, proving that we, as a society, have grown remarkably attached to our mobile devices. For a business to be successful, it has to reach out and find consumers where they are, and mobile marketing is the best chance we have of doing just that. So, how do you craft a customer-centric mobile marketing strategy and win? Continue reading How To Give Your Customers What They Want And Win With Mobile Marketing

Magical Tips To Make An Appealing Video For Your App

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After putting in the kind of hard work that goes into developing an App, all your efforts could seem meaningless if the App is not introduced properly. The belief that first impression is the last impression cannot be completely disregarded. Therefore, a lot depends on how you are going to be showcasing the App in the introductory video. It is the perfect way to tell people what they can expect from your App. After you have successfully marketized your App, a good video can be instrumental in turning a potential customer into a user of your App. If a potential customer is interested in watching an introductory video for your App, he/she is definitely considering downloading your App. A convincing video can help give them just the nudge that they need in order for them to make the decision to go ahead and download your App. So, here are some magical tips to follow to make sure that your video is appealing enough. Continue reading Magical Tips To Make An Appealing Video For Your App

10 Ways Not To Blow Your App Launch

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With over a million Apps on the App Store and on Google Play, how do you think you are going to get ahead of your game? Simply put, your App launch is the first step that you will take in a marketing path that is highly complicated ahead. Here are some tips to make sure that you don’t blow your launch and don’t make some common mistakes. Continue reading 10 Ways Not To Blow Your App Launch

5 Leading Twitter Marketing Techniques For Apps


Use these professional tips to stand out from the crowd and make your App a top-seller.

At this point of social media evolution, it is clear that Twitter is one of the go-to platforms for all advertisers, especially for up-and-coming mobile App developers. Despite the staggering potential, success is not guaranteed and each App needs to be promoted in the right way in order to catch fire and starts bringing back serious revenues. While there are no definitive formulas how to do this, certain marketing techniques can be represent a shortcut to huge number of downloads, great user reviews and positive bottom line. Here is a brief overview of the best moves you can make to get Twitter buzzing about your Apps: Continue reading 5 Leading Twitter Marketing Techniques For Apps

8 Ways To Jump Ahead In The App Store

goldenjumpThe App Store is a massive phenomenon. There are hundreds of Apps being released every single day. The growth is not distributed evenly, and a small percentage of the most capable providers earn a lion’s share of the profits. This is not an accident, but rather a result of proactive measures these developers have taken in order to make their work visible on the online platform. Continue reading 8 Ways To Jump Ahead In The App Store

10 Misconceptions About App Marketing


These days, the App business is booming. ABI Research predicts that mobile app research revenue will reach 46 billion within the next two years. But the harsh reality is App markets are becoming increasingly competitive. Too many Apps are lost in over-crowded App stores. App search tools are still primitive and most App stores are still struggling to develop technologies that make relevant Apps easily accessible to consumers.

This is not to say, however, that hitting it big in the App world is totally impossible. Many apps have gone on to gain widespread consumer attention and acclaim. So what is the key to app success? The answer is simple: effective app marketing. App marketing can make or break your business. When developing your marketing plan, you will want to be wary of these common App marketing misconceptions. Continue reading 10 Misconceptions About App Marketing