5 Tips To Get Reviewed By App Review Sites

reviewsApp review sites have a lot of traffic. Readers are constantly on the lookout for great Apps to download. Once featured on a big App review site, chances are that your sales numbers should increase instantly. Once the article about your App starts to be shared by readers via social media and email, the more hype will be built around your App.

Most of the times, if one major publication features your App, your App gets the attention of numerous other publications who would in turn publish an article about your App, if your App is truly unique. Continue reading 5 Tips To Get Reviewed By App Review Sites

6 Marketing Mistakes App Developers Should Avoid

MistakesMistakes will be made along the way. And that is good. At-least decisions are being made. Marketing is about risks. When you start optimizing different channels for marketing your App, sometimes you’ll choose the right channels that provide a high ROI while there will be times as well where the channels don’t turn out to be as expected.

When it comes to marketing your App, there are certain mistakes that you should certainly avoid. Continue reading 6 Marketing Mistakes App Developers Should Avoid

10 Ways to Help Your App Get Featured on the App Store

Featured Apps on the App StoreGet featured on the App Store, and it’s a huge deal. Once you’re featured, you’ll notice your sales grow like weed. Almost every iOS device user who views the App Store will instantly notice your App. The “New and Noteworthy” section is a good target for you to set and achieve.

So how do you actually get featured on the App Store? Does it take something special? The answer is: yes, something very special. What’s that? You already know it, a very special App that simply captures the attention of the review folks at Apple.

Everyday 1,000+ Apps are being submitted to the App Store and there is a fair chance that your magical App will go unnoticed. Here are 5 things that you can do to increase your odds of being featured on the App Store. Continue reading 10 Ways to Help Your App Get Featured on the App Store

Top 5 Reasons to Cross-Promote Your App

Editor’s note: This is a guest post by Eric Dyck. Eric is co-founder of Tap for Tap, the Tap Exchange for Mobile App Developers, an app lover and the office crokinole champion.

There are many ways app developers can promote their mobile application. There’s social media, blogging, display advertising, search engine marketing, etc. However, most developers don’t have the time or money required to make these methods work. Cross-promotion combines the exposure of media-buying with the cost effectiveness of more grassroots methods, and it is increasingly becoming a more viable and effective promotion method for app developers.

Here are the top 5 reasons to cross-promote your app:

Necessity of Promotion

“If you (just) build it, they will (not likely) come”

With iOS6 changing the way Apple displays apps in their store from a list view to highlighting individuals, the writing is on the wall. App development, like many things these days, is moving towards a winner-take-all model. For this reason, it’s essential that along with sound app store optimization techniques (ASO), you need to promote your app outside of the App Store. You know the numbers,; there are lots of apps out there and increasingly less shelf space for them. Marketing your app can no longer be an afterthought. Promotion is a necessity, so you need to find ways to promote your app.


Whether the cross-promotion arrangement is based on impressions, taps, or installs, cross-promotion deals rely on the principle of bartering or direct exchange, rather than on monetary exchange. This means, cross-promotion has no monetary cost. For developers that don’t have large piles of cash sitting around for marketing, this is a very attractive proposition. Keep in mind, your app has ad inventory. Why not trade that inventory with other app makers who have their own fresh ad inventory? No cost is usually the best cost.


There are many ways to scale the installs of your app, but most are fairly labor-intensive. You’ve got to find your traffic source, set a budget, design your creative, track your results, and, then, optimize, optimize, optimize. With a good cross-promotion network all you have to do is create your campaign, set up the ads in your app and the ad for your app, then turn it live. You now have an ongoing solution for app promotion.


One popular way to gain installs for your app is to pay for them. The cheapest of these methods is incentivized leads. This is a good way to get a burst of installs if you have the cash upfront, but these users are downloading your app because they are paid to do so. This greatly limits their quality. With Apple and Android starting to pay closer attention to your apps engagement levels, incentivized installs are, likely, on their way out. With cross-promotion techniques, you’re only advertising to already engaged app users who’ve chosen to click on your ad and download your app because they are interested in the product you’re offering.


“If you want to be incrementally better: Be competitive. If you want to be exponentially better: Be cooperative.”
– John Ruskin

One of the best things about working in the app development space is the app developer community. There are so many places a developer can turn to for help, advice, or support. There are so many different app communities out there and all are more than willing to help you succeed, if you reach out. Cross-promotion allows you to capitalize on this generosity while also giving back to the community to which you are a part.

Promote your app, while promoting other’s apps; this notion embodies co-operation at its finest.

5 Things To Do Before You Launch Your App – Pre-Launch Marketing

iPhone 4S Pre-Launch Coming SoonCertain things need to be done before you launch your App so that it reaches users and you are all set for the exciting days ahead. Pre-launch marketing is absolutely important so that before you even set foot on the App Store, you should be able to generate buzz around your launch.

Before you make your App go live on the App Store, make sure you follow the below five pre-launch marketing techniques –

1. Build up Social Media Links – You know how all these experts talk about the importance of social media. Well, turns out that social media marketing is crucial to the success of your App. Before your App goes live on the App Store, make sure to have an official company account or a specific account for your App set up. You don’t need to setup a profile on all the possible sites. Just target the few important ones.

1. Twitter
2. Facebook
3. YouTube
4. Google Plus
5. Quora

That’s it. Focus on just the above ones, and you should be all set up. The above mediums are the most widely used and should help you communicate the message and idea of your upcoming App to users.

2. Create a Website – A website is a home for your App. It is a place where potential customers would visit to learn more and gather more information about your App before they make a purchase. Make sure to have a website for your App ready that highlights the core features of your App. Add screenshots, videos, reviews and even a support page to build in trust in your users and lead them to make the purchase. AppVersal designs and develops complete App websites. Check it out here.

3. Collect Emails – Email marketing is the best form of pre-launch marketing. Try to build up a list of emails of people who are likely to be interested in your App. Get those people to opt-in to your list.

Here is how Face-Jack Me asks for user emails –

4. Research for Keywords – Keywords are very important. They affect the way in which your App will be ranked on the App Store and also on the web. It is a significant part of the App Store Optimization process and should progress gradually.

Before you make your App live on the App Store, do complete Keyword Research on your App niche. Use AppCode.es to monitor your competitors.

For example, if you are launching a brand new quotes App, type Quotes on AppCod.es to research for the keywords that your competition uses and then build upon it.


Always remember that you can only update your keywords list when you submit an update to your App. During that time, carefully analyze your competition along with your own ranking with tools like TopAppCharts.com and add new keywords over time.

5. Feature A Video Demo (Sneak Preview) – Did you notice the way in which Clear, the simple and intuitive to-do App from RealMac Software pulled off an incredible pre-marketing technique to go on to develop an incredible App which got featured in almost all of the major publications?

That is pre-marketing at its very best. So what Clear did was that they set up a beautifully designed webpage for the App which mentioned some of its features and just put a simple video at the center of the page.

The video was crisp and to the point. It had a person who was drinking coffee in the morning (as usual) and was running his fingers through this incredible new to-do App to manage the rest of his day. He was doing all of it seamlessly by just swiping, dragging and using simple gestures. Magically.

The App wasn’t live then but it gave a sneak preview of what it would be when it would come out. The RealMac Software team nailed it. The video got picked up by TechCrunch, TheNextWeb and so many leading publications. The day the App went live, users went crazy about it because the pre-marketing was so strong. They also had a sign up form on their site which asked users for their email address. Amazing, isn’t it?

Here is the video that made it large –

So there you go. Those are the most important techniques that are used to make App pre-launching a success. Let us know if you have any other techniques.