Here Is What You Should Include In Your App Press Kit


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A press kit consists of a packaged set of elements for promotional purposes which helps reviewers get access to high quality promotional material. A well packaged press kit is essential and serves as an excellent promotion tool.

So what elements should a press kit for your App include?

Ideally, the press kit should be available on your App website in two formats – .zip and pure HTML format.

Here is what it should contain –

– Company Logo (jpg and png formats)

– App Trailer (YouTube and Vimeo)

– App Icon (rounded png)

– 4 retina display high quality screenshots

– iTunes Link

– Social Media Links

– Press Release

– Fact Sheet in PDF format which should be a one page document containing all information.

– One .ZIP file containing everything mentioned above

We love the way Cupco Games have designed their Fact Sheet. Find it here.

For inspiration, look at the CrunchTime App press kit here or the Cupco Games Press Kit or the Instapaper Press Kit.

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  • Guest

    Thank you for this. It was really helpful. :)