With over a million Apps on the App Store and on Google Play, how do you think you are going to get ahead of your game? Simply put, your App launch is the first step that you will take in a marketing path that is highly complicated ahead. Here are some tips to make sure that you don’t blow your launch and don’t make some common mistakes. Continue Reading →
Most independent App developers depend on immediate success of their products to cover ongoing expenses and make a profit, with performance of each App directly tied to their survival. App monetization is a very fragile aspect of business operations and room for error is nearly non-existent, so any inefficiency in the revenue-generating model must be corrected quickly. That would hardly be possible without statistical parameters known as Key Performance Indicators (KPI’s), which are used to determine whether your App is making as much money as it should. Here is a quick overview of essential KPI’s that tell the whole story about your App’s performance: Continue Reading →
The App Store is a massive phenomenon. There are hundreds of Apps being released every single day. The growth is not distributed evenly, and a small percentage of the most capable providers earn a lion’s share of the profits. This is not an accident, but rather a result of proactive measures these developers have taken in order to make their work visible on the online platform. Continue Reading →
Education is definitely a field where new technologies are making a huge, visible and palpable impact. After all, it is so much more fun to learn about great historical battles or chemical experiments when examples and illustrations are provided in a media-rich format, with plenty of interactive features. Here are some of the main reasons why numerous industry analysts believe that electronic learning is on its way to huge popularity and amazing financial potentials: Continue Reading →
These days, the App business is booming. ABI Research predicts that mobile app research revenue will reach 46 billion within the next two years. But the harsh reality is App markets are becoming increasingly competitive. Too many Apps are lost in over-crowded App stores. App search tools are still primitive and most App stores are still struggling to develop technologies that make relevant Apps easily accessible to consumers.
This is not to say, however, that hitting it big in the App world is totally impossible. Many apps have gone on to gain widespread consumer attention and acclaim. So what is the key to app success? The answer is simple: effective app marketing. App marketing can make or break your business. When developing your marketing plan, you will want to be wary of these common App marketing misconceptions. Continue Reading →
The value of user App reviews is enormous – new customers will be much more confident downloading an app if they see that others who are already using it are satisfied. Of course, nothing can make users write good reviews about the product they don’t like, but there are certain actions that are likely to increase the number of reviews your app is getting on the App Store – most of them with five star ratings. As with other promotional techniques, success is not guaranteed, but here are several ideas that have been proven to work when performed the right way: Continue Reading →
Choosing between competing apps is not easy, not with so many apps with similar names and descriptions showing up at the App store every month. That’s why everyone is excited about the video trailer for Clumsy Ninja only on the UK App Store, the first of its kind ever on this platform, which could be a sign that Apple intends to enable this option for other apps as well. While details regarding Apple’s exact plans are not clear at the moment, there are plenty of arguments why inclusion of video clips on the App Store could be a really great decision, both from a business standpoint and in terms of keeping the users happy. Continue Reading →