There are thousands of great Apps available for download, but only some actually manage to make an impact when it comes to sales. Part of the explanation for this phenomenon is that developers often neglect certain areas that can be very important for adoption of the application on a mass scale and its commercial success. A great app idea alone is not enough to secure future revenues, even if its technical features are executed to perfection. It takes a well-rounded effort to launch a winner – if an app has just a single weakness, this feature is likely to draw criticism and scare potential customers away. This is why it makes sense for development studios to make serious investments into proven success drivers, including but not limited to: Continue Reading →
Having a successful app is almost never a coincidence. It is a result of smart decisions made by analyzing App analytics, as well as a sharp sales strategy that fits company strengths. The quickest way to understand the way users interact with an app is to track and analyze key metrics related to app usage or sales statistics. While some data can be collected with basic tools such as iTunes Connect, advanced analysis requires finer instruments that can provide detailed insight into user data. Here is a selection of excellent analytics packages that can be used with confidence to guide future actions of app development companies: Continue Reading →
All strategies are allowed when it comes to maximizing revenues from your commercial or business application and statistical analysis is one of the best approaches in this respect. After the app is launched, developers and business owners can take advantage of abundance of insightful metrics that can be collected using some of the current analytic tools. However, such a variety of options can be difficult to sift through and arrive at meaningful conclusions if the data is not observed in relation to primary purpose of the app, so extra attention should be paid to indicators that follow economic parameters. Here is a short list of metrics crucial for every business app, since they tell you exactly how well are you connecting with your target group and how much income you can expect from your application: Continue Reading →
App UI design is a hot topic in the online community these days, since it affects how well a newly launched application would be received by the users. After all, people don’t care what an app can do if its use leads to frustration or confusion more frequently than to desired outcome. Developers are quickly recognizing the impact of design and increasingly coming up with excellent app UI design solutions. Here is a short overview of the iOS apps that feature memorable and effective UI design: Continue Reading →
Mobile platforms are quickly becoming the main battlefield in the war between large IT corporations – even the old-school industry leaders such as Microsoft are forced to seriously consider the marketing potentials of this fast-growing new field. Tablet computers and smartphone devices are currently eating away significant market share from traditional PC’s, creating additional demand for mobile app developers in the process. While the smartphones outsold tablets in 2012 with 900 million units shipped worldwide compared to 128 million, analysts expect that with a 50% growth rate year-over-year the tablets will soon outpace PC sales and it won’t be long before they become the preferred platform for internet browsing. All this is great news for mobile app developers who earn their livelihood on App Store or Google Play, but right now it isn’t entirely clear what the future will bring when it comes to the future of this blossoming software engineering field. Continue Reading →
The leading mobile platforms are advancing by leaps and bounds, with new OS versions for both Android and iOS having been recently released. However, the development community is still bitterly divided over the dilemma which platform is better for the people creating the apps, both sides armed with strong arguments supporting their preference. While there are certainly reasons to consider picking iOS, a very strong case could also be made for Android as well, particularly for developers looking to get established quickly. Here is a list of reasons that can justify such a decision: Continue Reading →
After a long period of worldwide anticipation, Apple has finally launched its latest iOS 7 software platform, causing a huge number of users to update their systems. There is little doubt such a move will once more prove profitable for the Cupertino-based tech giant, but smaller app design studios and individual developers have a lot of reasons to be happy with such an outcome, too. New interface that comes with iOS 7 offers a wide range of new possibilities to completely re-think countless of successful applications and create additional market for advanced mobile development skills. All around the web, some of the most popular iOS apps are experiencing significant overhauls and innovations, with practically the entire app universe undergoing a period of change. Of course, that also means developers have a whole new level to think about and work with, enabling some of them to strike it rich thanks to the platform upgrade. Here are some of the strategies smart app developers are using to their advantage: Continue Reading →
We are all aware of the long-standing rivalry between two leading mobile operating systems – Apple’s iOS and Google-powered Android. Both sides have a lot of supporters, but nobody knows more about the inside story of the two platforms than the developers who create applications for them. Judging by their opinions, it appears that iOS has the upper hand at the moment and will continue to rule this market in the foreseeable future. Here are the reasons for this conclusion: Continue Reading →
If your App were a person, who would it be? Would it be cheerful and playful, making everyday life fun? Or would it be serious and suited up, much like a trustworthy business partner with tons of experience?
Meet the design persona: the practice of describing a product or service using human traits. It helps designers and marketers alike convey more personality through visual design, copy and interactions. It’s fairly recent and web designers instantly fell in love with it – but it can also become an extremely useful tool for App developers, too.
Why should you come up with a design persona for your App? Continue Reading →