Mobile platforms are quickly becoming the main battlefield in the war between large IT corporations – even the old-school industry leaders such as Microsoft are forced to seriously consider the marketing potentials of this fast-growing new field. Tablet computers and smartphone devices are currently eating away significant market share from traditional PC’s, creating additional demand for mobile app developers in the process. While the smartphones outsold tablets in 2012 with 900 million units shipped worldwide compared to 128 million, analysts expect that with a 50% growth rate year-over-year the tablets will soon outpace PC sales and it won’t be long before they become the preferred platform for internet browsing. All this is great news for mobile app developers who earn their livelihood on App Store or Google Play, but right now it isn’t entirely clear what the future will bring when it comes to the future of this blossoming software engineering field. Continue Reading →
The leading mobile platforms are advancing by leaps and bounds, with new OS versions for both Android and iOS having been recently released. However, the development community is still bitterly divided over the dilemma which platform is better for the people creating the apps, both sides armed with strong arguments supporting their preference. While there are certainly reasons to consider picking iOS, a very strong case could also be made for Android as well, particularly for developers looking to get established quickly. Here is a list of reasons that can justify such a decision: Continue Reading →
After a long period of worldwide anticipation, Apple has finally launched its latest iOS 7 software platform, causing a huge number of users to update their systems. There is little doubt such a move will once more prove profitable for the Cupertino-based tech giant, but smaller app design studios and individual developers have a lot of reasons to be happy with such an outcome, too. New interface that comes with iOS 7 offers a wide range of new possibilities to completely re-think countless of successful applications and create additional market for advanced mobile development skills. All around the web, some of the most popular iOS apps are experiencing significant overhauls and innovations, with practically the entire app universe undergoing a period of change. Of course, that also means developers have a whole new level to think about and work with, enabling some of them to strike it rich thanks to the platform upgrade. Here are some of the strategies smart app developers are using to their advantage: Continue Reading →
We are all aware of the long-standing rivalry between two leading mobile operating systems – Apple’s iOS and Google-powered Android. Both sides have a lot of supporters, but nobody knows more about the inside story of the two platforms than the developers who create applications for them. Judging by their opinions, it appears that iOS has the upper hand at the moment and will continue to rule this market in the foreseeable future. Here are the reasons for this conclusion: Continue Reading →
If your App were a person, who would it be? Would it be cheerful and playful, making everyday life fun? Or would it be serious and suited up, much like a trustworthy business partner with tons of experience?
Meet the design persona: the practice of describing a product or service using human traits. It helps designers and marketers alike convey more personality through visual design, copy and interactions. It’s fairly recent and web designers instantly fell in love with it – but it can also become an extremely useful tool for App developers, too.
Why should you come up with a design persona for your App? Continue Reading →
Let’s crunch the numbers: there are more than 900 million devices running on Android out there, and 1.5 million more are powered up and activated every single day. The number of downloads on Google Play just hit the 50 billion milestone and is expected to hit 60 billion faster than Apple’s App Store.
It’s a great time to build Android Apps – more users of the platform bring more sales and ad revenues for mobile developers. But there’s also one big downside to it all. Your Apps face tons of heavy competition, which means it’s harder than ever to get them noticed by the majority of users. Continue Reading →
Since App Store opened doors for the first time five years ago, developers on iOS had one huge problem: the total lack of an exit strategy. Once they built an App, they were stuck with it forever. They could only move their Apps to upgraded company accounts, but they couldn’t really sell them to other developers.
But now – 900,000 Apps built by more than 300,000 developers later – Apple finally enabled the transfer of ownership from one developer/company account to another. Great news for those in the iOS ecosystem, because they can finally sell their Apps to other players. Continue Reading →
When it comes to marketing your App, promo codes can be a really helpful tool to increase its visibility by getting more reviews from bloggers and engaging new users through contests or giveaways. Often, developers underestimate the power of giving others the chance to try out their Apps for free – that’s why knowing how and where to pitch promo codes can get your App far ahead of its competitors. Continue Reading →
‘Build it and they’ll come’ isn’t a viable strategy these days as App Store listings exceed 800,000 on both Apple’s App Store and Google Play. To compete, App makers need to be able to clearly communicate benefits, influence behavior and measure the success rate of both. In other words: market their Apps.
A simple definition of marketing is any message you communicate to prospects and customers. This includes the various imagery and text that you deliver to your audience through various channels: your website, email, social media, ads, press coverage and even your App’s user interface. Continue Reading →