Every App needs a home, and a website provides just that. One of the ways that you expect people to find your App is through your website. There are several reasons why your App should have a website, here are the top 4 – Continue reading 4 Reasons Why Your App Should Have A Website
Social media is becoming more and more influential to the way in which businesses operate, especially in the technology industry. Your business needs to stay ahead of the curve, be unique and leverage the enormous power of Twitter to acquire new customers.
Here are 5 useful ways to get yourself discovered on Twitter – so that you can potentially increase the popularity of your business or organization and convert potential users into customers. Continue reading 5 Ways to Stay Ahead on Twitter and Increase Sales
We’ve had four companies working on our marketing, but we highly recommend AppVersal, who are doing an amazing job with MindFeud and have helped us a lot with improving all aspects of the promotional material.
Very touching. Appreciate it. Get MindFeud from here.
[prMac.com] Seattle, Washington – Planrly Inc. announces today the global availability of Votely for iOS. Votely provides an innovative and fun way of making decisions, based on the votes of your friends on Facebook. Leveraging the biggest social network to make decisions for you has never been easier. Ask questions and Facebook friends can vote on your given choices. Votely is completely integrated with Facebook and therefore already knows your list of friends who can reply with their choices. This is an app that uses the enormous power of the social media to get instant feedback for the user. Continue reading Votely for iOS Helps Make Decisions With Input From Friends
A press kit consists of a packaged set of elements for promotional purposes which helps reviewers get access to high quality promotional material. A well packaged press kit is essential and serves as an excellent promotion tool.
So what elements should a press kit for your App include?
Ideally, the press kit should be available on your App website in two formats – .zip and pure HTML format.
Here is what it should contain –
– Company Logo (jpg and png formats)
– App Trailer (YouTube and Vimeo)
– App Icon (rounded png)
– 4 retina display high quality screenshots
– iTunes Link
– Social Media Links
– Press Release
– Fact Sheet in PDF format which should be a one page document containing all information.
– One .ZIP file containing everything mentioned above
We love the way Cupco Games have designed their Fact Sheet. Find it here.
AppVersal is App Marketing That Just Works. AppVersal markets Apps the right way to increase sales and reach users. Check it out.
[prMac.com] Ventura, California – evoLove Design today announces the global availability of Bar Time for iOS. Bar Time helps users find the best bars, clubs and cabs based on their location. With the location as the primary factor, Bar Time instantly searches for bars, clubs and cabs for having the perfect night.
All information is instantly available as Bar Time is completely integrated with Google Maps which provides the most up-to-date location details. Bar Time gives step-by-step directions to the desired destination and guides all along the way to the nearest bar or club.
For returning back from the club at night, Bar Time also searches for a cab and also allows users to call cabs directly from within the App with the information provided. The Bar Time user interface has been designed with great attention paid to details. Users will be able to instantly switch between Map, List, Directions and even call the desired service if needed.
* Complete List of Bars, Clubs and Cabs
* Integrated with Maps
* Detailed Location View of Club, Bar or Cab
* Step-by-step Directions to Destination
* iPhone 3GS, iPhone 4, iPhone 4S, 3/4G iPod touch
* Requires iOS 5.1 or later
* 0.3 MB
Pricing and Availability:
Bar Time v 2.0.1 retails at a price of $0.99 USD (or equivalent in other currencies) and available worldwide exclusively through the App Store in the Lifestyle category. A lite free version is also available with ads. Promo codes for reviews will be provided on request.
Located in Ventura, California, evoLove Design designs Apps with a purpose. All of the Apps coming from evoLove Design exists to satisfy a particular user need and is wrapped in a exclusive interface. All Material and Software (C) 2011-2012 evoLove Design. All Rights Reserved. Apple, the Apple logo, iPod, the iPod logo, are registered trademarks of Apple Computer in the U.S. and/or other countries.
Simply Declare (client) developed by Rae Mapey just got featured on CNNMoney as the #3 Travel App on the App Store. Simply Declare is a remarkable App that allows users to keep a track of their travel purchases for better duty declaration purposes back int their home country.
A very proud moment. Congratulations to Simply Declare!
Your App Icon will make the first impression about your App to users. An App Icon should be so inviting that the user would want to tap it all the time. The icon should convey the message about your App, be bold, beautiful and most of all memorable.
AppVersal is today launching a new service that will help you get an App Icon designed for your App. Our designers work on your App Icon and come up with interesting ideas and mockups which will further evolve into your final design.
Read all about it on our App Icon Design page.
And as always, we are looking forward to your valuable suggestions about the idea. If you have any questions, you can always reach us at firstname.lastname@example.org.
Our brand new logo is ready. We teamed up with leading designer, Nicolae Toth to create a logo for AppVersal that is minimalist and at the same time sends out a very powerful message to our users.
Our new logo bears the name AppVersal and along with it an icon that signifies what we do best at AppVersal, marketing your App.
The icon has four megaphones in a crossed mark which means that we market your App universally and globally. The two circles are the sounds waves that come around when we shout about your App to help it reach more users and AppVersal, the text is in red that signifies “loud” and “rebellious”.
Hope you like it as much as we do!
Some Apps, you know, they just make it. Some don’t. It’s a common goal for every appreneur (entrepreneurs in the App business) to sell millions of copies of their Apps. Only some do and the rest don’t. What separates the top sellers from the bottom ones? Why is it that some Apps just sell so god damn well?
Here are the top 5 reasons why some Apps sell like hotcakes –
1. It’s All About The Concept – The most important thing that makes an App successful and different from the others is definitely the underlying concept that powers the App. Without the concept, no matter how good the design is, how much money you’ve spent on marketing or how many users have it on their phone, without the functionality, it is plain nothing. It will never ever sell.
Most people ask us, how do I know if the App’s concept is strong enough, and the common answer is – intuition. You definitely believe in the idea of the App. If you didn’t, you wouldn’t have built it in the first place.
You know it is worth something, and that is the whole reason the App even exists.
As Steve Jobs said, keep trying till you find it, don’t settle.
2. Good Design – Design plays a crucial role. Some Apps have absolutely a breath taking design, this makes you want to buy them instantly even if the App does something for which you already have another App. Users need new interfaces all the time.
Great developers have great App designs. To quote the famous quote by Steve Jobs that has been used so many times, “Design is not how it looks or feels, it is how it works”.
Good design should be consistent across websites, social media pages and of course, within the App.
3. Heavy Social Integration – To get more people talking about your App, you need to optimize the remarkable power of social media. Twitter and Facebook integration within any App is must in today’s scenario and is the only sure-shot way of being able to go viral.
For example, LogoQuiz, the #1 Free App on the App Store at the moment allows users to post questions like “Does anybody know which logo this is?” along with the tag #logoquiz. This is one reason that made the App viral.
4. Great Copywriting – For those unaware, Copywriting is the process of writing text that sells (for marketing purposes). For your App, it means the App title and the App description. To sell your App, you need to convince the user that your App is worth the buy.
To do so, the App description is the only way to attract the user via text. Make sure you write in a way that is elegant and most of all, sells. Your App title needs to be apt and keywords set with proper research to rank higher on iTunes search pages as well as Google search results.
5. Incredible Promotion – At last, the reason why some Apps sell so well is because of incredible promotion. With over 500,000 Apps in the App Store and counting, it is extremely hard for users to find the right App.
Anything that you invest in valuable promotion will have a good return. At the end of the day, you have to spend something to make something. It is just like gambling.
What do you think? What makes so Apps different? Let us know in the comments section below.