Getting Into The Chinese App Market – The True Picture

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With 150 million smartphones, 5.5 billion downloads, and double-digit growth in app and mobile ad sales, the China app market appears to be a gold-laden opportunity for iOS and Android developers operating anywhere in the world. The escalation of 700,000 apps combined with slow absolute growth in smartphone adoption has made the US and Euro markets increasingly competitive. Developers and mobile marketers can no longer afford to ignore the China opportunity. Continue reading Getting Into The Chinese App Market – The True Picture

India Goes All In On Apps

 

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Mobiles are arguably the most omnipresent modern technology in some developing countries; more people have access to a mobile phone than to a bank account, electricity or even clean water. In India mobile communications have been the most visible manifestation of the extraordinary digital accomplishments seen in the past decade, from providing basic access to education and health related information to making cash payments to crowd sourcing- the growing list firmly establishes us as a ‘mobile first’ economy. Continue reading India Goes All In On Apps

Top 5 App Analytics Tools To Make Data Driven Decisions

analyticsHaving a successful app is almost never a coincidence. It is a result of smart decisions made by analyzing App analytics, as well as a sharp sales strategy that fits company strengths. The quickest way to understand the way users interact with an app is to track and analyze key metrics related to app usage or sales statistics. While some data can be collected with basic tools such as iTunes Connect, advanced analysis requires finer instruments that can provide detailed insight into user data. Here is a selection of excellent analytics packages that can be used with confidence to guide future actions of app development companies: Continue reading Top 5 App Analytics Tools To Make Data Driven Decisions

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5 Key App Metrics You Should Track

Localytics Dashboard

All strategies are allowed when it comes to maximizing revenues from your commercial or business application and statistical analysis is one of the best approaches in this respect. After the app is launched, developers and business owners can take advantage of abundance of insightful metrics that can be collected using some of the current analytic tools. However, such a variety of options can be difficult to sift through and arrive at meaningful conclusions if the data is not observed in relation to primary purpose of the app, so extra attention should be paid to indicators that follow economic parameters. Here is a short list of metrics crucial for every business app, since they tell you exactly how well are you connecting with your target group and how much income you can expect from your application: Continue reading 5 Key App Metrics You Should Track

iOS and Android Have Higher Adoption Rate Than Any Other Consumer Product

iOS and AndroidiOS and Android devices are being adopted rapidly by end users. According to Flurry, a mobile analytics firm, iOS and Android devices are being adopted faster than any other consumer product in history. An interesting thing to note as pointed out by Flurry is that iOS and Android devices are being adopted “10X faster than that of the 80s PC revolution, 2X faster than that of 90s Internet Boom and 3X faster than that of recent social network adoption.”
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US has the highest number of device activations amounting to 165 million devices last month alone. China has gathered a lot of momentum and holds second spot with 128 million devices activated in the month of July, 2012. The third is UK which has 31 million device activations.
Continue reading iOS and Android Have Higher Adoption Rate Than Any Other Consumer Product