When you optimize your App for the App Store to achieve better rankings and user visibility, you are performing App Store Optimization. Similar to Search Engine Optimization, App Store Optimization is a core element that helps you with marketing your App in the right way.
Basically, you need to optimize certain aspects of your App Store page so people convert into customers. Your App icon, description copy, screenshots, title and keywords fall under this category. Continue reading 5 Things To Focus On For Better App Store Optimization