The App Store is a massive phenomenon. There are hundreds of Apps being released every single day. The growth is not distributed evenly, and a small percentage of the most capable providers earn a lion’s share of the profits. This is not an accident, but rather a result of proactive measures these developers have taken in order to make their work visible on the online platform. Continue reading 8 Ways To Jump Ahead In The App Store
Apple’s CEO, Tim Cook announced today that the company has paid around $8 billion to developers, a jump of $1 billion in just a month. The App Store already boasts more that 775,000 Apps with 300,000 of them specifically tailored for the iPad. This acceleration in developer payouts clearly indicates the rate at which the App economy is moving. Continue reading Apple Paid Out $8 Billion to Developers
Get featured on the App Store, and it’s a huge deal. Once you’re featured, you’ll notice your sales grow like weed. Almost every iOS device user who views the App Store will instantly notice your App. The “New and Noteworthy” section is a good target for you to set and achieve.
So how do you actually get featured on the App Store? Does it take something special? The answer is: yes, something very special. What’s that? You already know it, a very special App that simply captures the attention of the review folks at Apple.
Everyday 1,000+ Apps are being submitted to the App Store and there is a fair chance that your magical App will go unnoticed. Here are 5 things that you can do to increase your odds of being featured on the App Store. Continue reading 10 Ways to Help Your App Get Featured on the App Store
Apple has just sent out a press release stating that over 40 billion Apps have been downloaded from the App Store. Half of the downloads were done in the past year and two billion downloads in the last month (December). 500 million active accounts are now a part of the Apple App Store. Re-downloads and updates are not a part of these numbers. There are more than 775,000 Apps in the App Store, with 300,000 specifically tailored for the iPad. Apple has already paid out over $7 billion to App developers.
These figures are simply stunning and clearly prove time and time again that the market is explosive. The pace is extraordinary. As far is Google Play is concerned, the last public numbers suggested that over 25 billion Apps have been downloaded from the Google Play network and over 675,000 Apps are part of the ecosystem. Continue reading 40 Billion Downloads and Counting – Apple App Store
AppsFire today announced that over a million Apps have been submitted to the Apple App Store since July 2008. The App Store is definitely a global phenomenon and hundreds of thousands of Apps are being purchased by users every single day. From the one million App submissions since 2008, 493,289 were paid and 158,848 were games. Of the 736,247 apps that are currently live 336,270 are paid (around 45 percent), while 120,065 are games (around 16 percent).
Apple has over 400 million customers who use iTunes for App purchases and are constantly looking for new Apps everyday. At the iPad mini event, Apple announced that the App Store has over 700,000 live Apps in the App Store available for iPad, iPhone and iPod touch. Since Apple has also rejected many Apps and since many more are under review, the actual number of Apps available will be lower than one million. One million Apps have been submitted to the App Store till date. 90% of all App Store Apps are downloaded every month.
In four years, customers have downloaded 35 billion Apps. Coming to the Google Play network, there are over 675,000 Apps in the store (as revealed in September).
In a recent turn of events, Apple has started to remove some of the third-party Emoji Apps from the App Store. Developers of Emoji Apps have already made a fortune selling this incredible addition that allows users to express their emotions. But now, with the characters already included as part of iOS 6, Apple plans to remove Emoji Apps as they are not in accordance with the App Store Review Guidelines.
Here is the mail that Apple is sending out –
We are writing to let you know your app, XXXX, has been removed from the App Store because it is no longer needed to unlock Emoji.
Since iOS 6 now provides Emoji support to all users, your app is no longer in compliance with the App Store Review Guidelines.
2.12 Apps that are not very useful, are simply web sites bundled as apps, or do not provide any lasting entertainment value may be rejected.
If you have questions about the removal of your application, please contact App Review at firstname.lastname@example.org. Please include the App ID and the name of your application in your email.
Thank you and best regards,
To enable Emoji keyboard on your device, just go to “Settings -> General -> Keyboard -> Add new keyboard -> Select Emoji”. After that, you can simply hit the world icon to convert to Emoji keyboard. This can be used wherever the keyboard option is available.
Certain things need to be done before you launch your App so that it reaches users and you are all set for the exciting days ahead. Pre-launch marketing is absolutely important so that before you even set foot on the App Store, you should be able to generate buzz around your launch.
Before you make your App go live on the App Store, make sure you follow the below five pre-launch marketing techniques –
1. Build up Social Media Links – You know how all these experts talk about the importance of social media. Well, turns out that social media marketing is crucial to the success of your App. Before your App goes live on the App Store, make sure to have an official company account or a specific account for your App set up. You don’t need to setup a profile on all the possible sites. Just target the few important ones.
4. Google Plus
That’s it. Focus on just the above ones, and you should be all set up. The above mediums are the most widely used and should help you communicate the message and idea of your upcoming App to users.
2. Create a Website – A website is a home for your App. It is a place where potential customers would visit to learn more and gather more information about your App before they make a purchase. Make sure to have a website for your App ready that highlights the core features of your App. Add screenshots, videos, reviews and even a support page to build in trust in your users and lead them to make the purchase. AppVersal designs and develops complete App websites. Check it out here.
3. Collect Emails – Email marketing is the best form of pre-launch marketing. Try to build up a list of emails of people who are likely to be interested in your App. Get those people to opt-in to your list.
Here is how Face-Jack Me asks for user emails –
4. Research for Keywords – Keywords are very important. They affect the way in which your App will be ranked on the App Store and also on the web. It is a significant part of the App Store Optimization process and should progress gradually.
Before you make your App live on the App Store, do complete Keyword Research on your App niche. Use AppCode.es to monitor your competitors.
For example, if you are launching a brand new quotes App, type Quotes on AppCod.es to research for the keywords that your competition uses and then build upon it.
Always remember that you can only update your keywords list when you submit an update to your App. During that time, carefully analyze your competition along with your own ranking with tools like TopAppCharts.com and add new keywords over time.
5. Feature A Video Demo (Sneak Preview) – Did you notice the way in which Clear, the simple and intuitive to-do App from RealMac Software pulled off an incredible pre-marketing technique to go on to develop an incredible App which got featured in almost all of the major publications?
That is pre-marketing at its very best. So what Clear did was that they set up a beautifully designed webpage for the App which mentioned some of its features and just put a simple video at the center of the page.
The video was crisp and to the point. It had a person who was drinking coffee in the morning (as usual) and was running his fingers through this incredible new to-do App to manage the rest of his day. He was doing all of it seamlessly by just swiping, dragging and using simple gestures. Magically.
The App wasn’t live then but it gave a sneak preview of what it would be when it would come out. The RealMac Software team nailed it. The video got picked up by TechCrunch, TheNextWeb and so many leading publications. The day the App went live, users went crazy about it because the pre-marketing was so strong. They also had a sign up form on their site which asked users for their email address. Amazing, isn’t it?
Here is the video that made it large –
So there you go. Those are the most important techniques that are used to make App pre-launching a success. Let us know if you have any other techniques.
Every App needs a home, and a website provides just that. One of the ways that you expect people to find your App is through your website. There are several reasons why your App should have a website, here are the top 4 – Continue reading 4 Reasons Why Your App Should Have A Website
Some Apps, you know, they just make it. Some don’t. It’s a common goal for every appreneur (entrepreneurs in the App business) to sell millions of copies of their Apps. Only some do and the rest don’t. What separates the top sellers from the bottom ones? Why is it that some Apps just sell so god damn well?
Here are the top 5 reasons why some Apps sell like hotcakes –
1. It’s All About The Concept – The most important thing that makes an App successful and different from the others is definitely the underlying concept that powers the App. Without the concept, no matter how good the design is, how much money you’ve spent on marketing or how many users have it on their phone, without the functionality, it is plain nothing. It will never ever sell.
Most people ask us, how do I know if the App’s concept is strong enough, and the common answer is – intuition. You definitely believe in the idea of the App. If you didn’t, you wouldn’t have built it in the first place.
You know it is worth something, and that is the whole reason the App even exists.
As Steve Jobs said, keep trying till you find it, don’t settle.
2. Good Design – Design plays a crucial role. Some Apps have absolutely a breath taking design, this makes you want to buy them instantly even if the App does something for which you already have another App. Users need new interfaces all the time.
Great developers have great App designs. To quote the famous quote by Steve Jobs that has been used so many times, “Design is not how it looks or feels, it is how it works”.
Good design should be consistent across websites, social media pages and of course, within the App.
3. Heavy Social Integration – To get more people talking about your App, you need to optimize the remarkable power of social media. Twitter and Facebook integration within any App is must in today’s scenario and is the only sure-shot way of being able to go viral.
For example, LogoQuiz, the #1 Free App on the App Store at the moment allows users to post questions like “Does anybody know which logo this is?” along with the tag #logoquiz. This is one reason that made the App viral.
4. Great Copywriting – For those unaware, Copywriting is the process of writing text that sells (for marketing purposes). For your App, it means the App title and the App description. To sell your App, you need to convince the user that your App is worth the buy.
To do so, the App description is the only way to attract the user via text. Make sure you write in a way that is elegant and most of all, sells. Your App title needs to be apt and keywords set with proper research to rank higher on iTunes search pages as well as Google search results.
5. Incredible Promotion – At last, the reason why some Apps sell so well is because of incredible promotion. With over 500,000 Apps in the App Store and counting, it is extremely hard for users to find the right App.
Anything that you invest in valuable promotion will have a good return. At the end of the day, you have to spend something to make something. It is just like gambling.
What do you think? What makes so Apps different? Let us know in the comments section below.