How To Make Your App Likeable In 5 Different Ways

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With an enormous amount of Apps in the market, it’s really tough and difficult to bring out the uniqueness of your App. You just released your App, your App is amazing, you know it’s worth it. But is it possible for the masses to like it? You can be better, you can even beat the competition; but it is useless if you don’t make a mark in the eyes of the consumers. There are many aspects to why an App needs to be likeable for it to be successful. You may have put in a lot of effort, time and money behind the production of your App. You may even have spent hours, folding out marketing strategy for your App, but in the end you are not getting results. This time take a look what went wrong. Maybe your App isn’t working properly. Sorry to break the news but, maybe no one likes it.

So here to break the ice, are 5 different ways to make your App likeable:

Continue reading How To Make Your App Likeable In 5 Different Ways

Getting Into The Chinese App Market – The True Picture

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With 150 million smartphones, 5.5 billion downloads, and double-digit growth in app and mobile ad sales, the China app market appears to be a gold-laden opportunity for iOS and Android developers operating anywhere in the world. The escalation of 700,000 apps combined with slow absolute growth in smartphone adoption has made the US and Euro markets increasingly competitive. Developers and mobile marketers can no longer afford to ignore the China opportunity. Continue reading Getting Into The Chinese App Market – The True Picture

4 Places To Sell Your App

apptopiasaleSince App Store opened doors for the first time five years ago, developers on iOS had one huge problem: the total lack of an exit strategy. Once they built an App, they were stuck with it forever. They could only move their Apps to upgraded company accounts, but they couldn’t really sell them to other developers.

But now – 900,000 Apps built by more than 300,000 developers later – Apple finally enabled the transfer of ownership from one developer/company account to another. Great news for those in the iOS ecosystem, because they can finally sell their Apps to other players. Continue reading 4 Places To Sell Your App

Google Play Reviews Now Powered By Google+, Way More Personal

Android developers, this one is big. Google has now integrated Google+ completely with your App reviews. Reviews on Google Play are now powered by Google+ which means that reviews are now more personal than ever. This eliminates fake reviews that quite often pop up from time to time (by competitors or random people). You will now be able to view the Google+ profile of the person who reviewed your App and make some interaction with the user, unlike Apple’s App Store.

Google has a whole new strategy in mind. This marks the evolution of the entire company. And Google is heading towards being more social. Google+ is gradually being integrated with almost every Google service with Google Play begin the most recent service to receive this integration.

Reviews will now be posted with your real Google+ name and profile picture. This could also go the other way and result in users posting less reviews and not providing rapid feedback to users. Whether this is a right direction to head in or not, only time will tell.

Pour in your thoughts using the comments section below. Android developers, what’d you think?

Pocket – 63% Users Already on iOS 6

Pocket App Stats iOS 6Pocket, the highly popular App that simplifies reading has recently put up a blog post that shows the rapid adoption of iOS 6. The developers point out that 63% of their ever growing customer base are already on iOS 6. Considering the success of the iPhone 5, the recent sales numbers also show that 20% of Pocket’s daily iPhone users are now accessing the App from the iPhone 5. The developers were smart enough to quickly update their App to support the larger screen and iOS 6.

Here are the stats for the device usage –

iPhone 5 Pocket Stats

via (Pocket Blog)

5 Things To Do Before You Launch Your App – Pre-Launch Marketing

iPhone 4S Pre-Launch Coming SoonCertain things need to be done before you launch your App so that it reaches users and you are all set for the exciting days ahead. Pre-launch marketing is absolutely important so that before you even set foot on the App Store, you should be able to generate buzz around your launch.

Before you make your App go live on the App Store, make sure you follow the below five pre-launch marketing techniques –


1. Build up Social Media Links – You know how all these experts talk about the importance of social media. Well, turns out that social media marketing is crucial to the success of your App. Before your App goes live on the App Store, make sure to have an official company account or a specific account for your App set up. You don’t need to setup a profile on all the possible sites. Just target the few important ones.

1. Twitter
2. Facebook
3. YouTube
4. Google Plus
5. Quora

That’s it. Focus on just the above ones, and you should be all set up. The above mediums are the most widely used and should help you communicate the message and idea of your upcoming App to users.

2. Create a Website – A website is a home for your App. It is a place where potential customers would visit to learn more and gather more information about your App before they make a purchase. Make sure to have a website for your App ready that highlights the core features of your App. Add screenshots, videos, reviews and even a support page to build in trust in your users and lead them to make the purchase. AppVersal designs and develops complete App websites. Check it out here.

3. Collect Emails – Email marketing is the best form of pre-launch marketing. Try to build up a list of emails of people who are likely to be interested in your App. Get those people to opt-in to your list.

Here is how Face-Jack Me asks for user emails –

4. Research for Keywords – Keywords are very important. They affect the way in which your App will be ranked on the App Store and also on the web. It is a significant part of the App Store Optimization process and should progress gradually.

Before you make your App live on the App Store, do complete Keyword Research on your App niche. Use AppCode.es to monitor your competitors.

For example, if you are launching a brand new quotes App, type Quotes on AppCod.es to research for the keywords that your competition uses and then build upon it.

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Always remember that you can only update your keywords list when you submit an update to your App. During that time, carefully analyze your competition along with your own ranking with tools like TopAppCharts.com and add new keywords over time.

5. Feature A Video Demo (Sneak Preview) – Did you notice the way in which Clear, the simple and intuitive to-do App from RealMac Software pulled off an incredible pre-marketing technique to go on to develop an incredible App which got featured in almost all of the major publications?

That is pre-marketing at its very best. So what Clear did was that they set up a beautifully designed webpage for the App which mentioned some of its features and just put a simple video at the center of the page.

The video was crisp and to the point. It had a person who was drinking coffee in the morning (as usual) and was running his fingers through this incredible new to-do App to manage the rest of his day. He was doing all of it seamlessly by just swiping, dragging and using simple gestures. Magically.

The App wasn’t live then but it gave a sneak preview of what it would be when it would come out. The RealMac Software team nailed it. The video got picked up by TechCrunch, TheNextWeb and so many leading publications. The day the App went live, users went crazy about it because the pre-marketing was so strong. They also had a sign up form on their site which asked users for their email address. Amazing, isn’t it?

Here is the video that made it large –

So there you go. Those are the most important techniques that are used to make App pre-launching a success. Let us know if you have any other techniques.

Here Are The Top Words Used in App Titles on iOS

appsfireApp titles play a huge role in marketing your App. Certain words included in the App title not only help your App rank higher on App Store searches but also when a user uses the search feature of the iOS device. Titles are the main App title and not the keywords or the description. Appsfire did a study on many App titles and found out the most used words by developers to rank higher. Continue reading Here Are The Top Words Used in App Titles on iOS

5 Reasons Why Some Apps Sell So Well

Some Apps, you know, they just make it. Some don’t. It’s a common goal for every appreneur (entrepreneurs in the App business) to sell millions of copies of their Apps. Only some do and the rest don’t. What separates the top sellers from the bottom ones? Why is it that some Apps just sell so god damn well?

                                                                     

Here are the top 5 reasons why some Apps sell like hotcakes –

1. It’s All About The Concept – The most important thing that makes an App successful and different from the others is definitely the underlying concept that powers the App. Without the concept, no matter how good the design is, how much money you’ve spent on marketing or how many users have it on their phone, without the functionality, it is plain nothing. It will never ever sell.

Most people ask us, how do I know if the App’s concept is strong enough, and the common answer is – intuition. You definitely believe in the idea of the App. If you didn’t, you wouldn’t have built it in the first place.

You know it is worth something, and that is the whole reason the App even exists.

As Steve Jobs said, keep trying till you find it, don’t settle.

2. Good Design – Design plays a crucial role. Some Apps have absolutely a breath taking design, this makes you want to buy them instantly even if the App does something for which you already have another App. Users need new interfaces all the time.

Great developers have great App designs. To quote the famous quote by Steve Jobs that has been used so many times, “Design is not how it looks or feels, it is how it works”.

Good design should be consistent across websites, social media pages and of course, within the App.

3. Heavy Social Integration – To get more people talking about your App, you need to optimize the remarkable power of social media. Twitter and Facebook integration within any App is must in today’s scenario and is the only sure-shot way of being able to go viral.

For example, LogoQuiz, the #1 Free App on the App Store at the moment allows users to post questions like “Does anybody know which logo this is?” along with the tag #logoquiz. This is one reason that made the App viral.

4. Great Copywriting – For those unaware, Copywriting is the process of writing text that sells (for marketing purposes). For your App, it means the App title and the App description. To sell your App, you need to convince the user that your App is worth the buy.

To do so, the App description is the only way to attract the user via text. Make sure you write in a way that is elegant and most of all, sells. Your App title needs to be apt and keywords set with proper research to rank higher on iTunes search pages as well as Google search results.

5. Incredible Promotion – At last, the reason why some Apps sell so well is because of incredible promotion. With over 500,000 Apps in the App Store and counting, it is extremely hard for users to find the right App.

Anything that you invest in valuable promotion will have a good return. At the end of the day, you have to spend something to make something. It is just like gambling.

What do you think? What makes so Apps different? Let us know in the comments section below.

Check out AppVersal.com – App Marketing That “Just Works”