Apple Introduces Vanity URLs for Apps

Vanity URLDuring the Superbowl, Apple debuted a new product for App developers that is going to make a radical shift in the way Apps are being promoted. App developers can now take advantage of vanity URLs (custom URLs) that will be hosted on the AppStore.com domain name. Reportedly, the AppStore.com domain name was a personal gift from Salesforce CEO Marc Benioff back in 2008 to Steve Jobs. Continue reading Apple Introduces Vanity URLs for Apps

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40 Billion Downloads and Counting – Apple App Store

AppsApple has just sent out a press release stating that over 40 billion Apps have been downloaded from the App Store. Half of the downloads were done in the past year and two billion downloads in the last month (December). 500 million active accounts are now a part of the Apple App Store. Re-downloads and updates are not a part of these numbers. There are more than 775,000 Apps in the App Store, with 300,000 specifically tailored for the iPad. Apple has already paid out over $7 billion to App developers.

These figures are simply stunning and clearly prove time and time again that the market is explosive. The pace is extraordinary. As far is Google Play is concerned, the last public numbers suggested that over 25 billion Apps have been downloaded from the Google Play network and over 675,000 Apps are part of the ecosystem. Continue reading 40 Billion Downloads and Counting – Apple App Store

Google Play is Growing, But App Store Is Still The One With Cash

Cross-StoreThe Apple App Store and the Google Play Network are growing like crazy, we all know that. Although Google Play is constantly growing, the Apple App Store is still the one with cash. According to a recent report posted by Distimo (mobile App analytics firm), in recent months, Google Play has been growing constantly, but the daily revenues coming in from the Apple App Store is far higher than that generated by the Google Play network. Developers are simply earning more from the App Store, and that’s because of the complete ecosystem that Apple has built around its devices and the control that it exerts. Continue reading Google Play is Growing, But App Store Is Still The One With Cash

One Million Apps Have Been Submitted to the App Store

AppsFire today announced that over a million Apps have been submitted to the Apple App Store since July 2008. The App Store is definitely a global phenomenon and hundreds of thousands of Apps are being purchased by users every single day. From the one million App submissions since 2008, 493,289 were paid and 158,848 were games. Of the 736,247 apps that are currently live 336,270 are paid (around 45 percent), while 120,065 are games (around 16 percent).

Apple has over 400 million customers who use iTunes for App purchases and are constantly looking for new Apps everyday. At the iPad mini event, Apple announced that the App Store has over 700,000 live Apps in the App Store available for iPad, iPhone and iPod touch. Since Apple has also rejected many Apps and since many more are under review, the actual number of Apps available will be lower than one million. One million Apps have been submitted to the App Store till date. 90% of all App Store Apps are downloaded every month.

In four years, customers have downloaded 35 billion Apps. Coming to the Google Play network, there are over 675,000 Apps in the store (as revealed in September).

Apple’s New Guideline Could Ban Apps That Promote Other Apps From the App Store

Apple is very protective about its closed App ecosystem and wants to constantly modify it to deliver the best possible user experience. A new guideline that Apple has recently introduced in its iOS Developer Program states –

“Apps that display Apps other than your own for purchase or promotion in a manner similar to or confusing with the App Store will be rejected.”

This could imply that promotional Apps like FreeAppADay, AppODay and other such marketing related Apps will soon be removed from the App Store if Apple starts to strictly enforce this new guideline.

iOS and Android Have Higher Adoption Rate Than Any Other Consumer Product

iOS and AndroidiOS and Android devices are being adopted rapidly by end users. According to Flurry, a mobile analytics firm, iOS and Android devices are being adopted faster than any other consumer product in history. An interesting thing to note as pointed out by Flurry is that iOS and Android devices are being adopted “10X faster than that of the 80s PC revolution, 2X faster than that of 90s Internet Boom and 3X faster than that of recent social network adoption.”
flurry iOS and Android activations
US has the highest number of device activations amounting to 165 million devices last month alone. China has gathered a lot of momentum and holds second spot with 128 million devices activated in the month of July, 2012. The third is UK which has 31 million device activations.
Continue reading iOS and Android Have Higher Adoption Rate Than Any Other Consumer Product