India Goes All In On Apps

 

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Mobiles are arguably the most omnipresent modern technology in some developing countries; more people have access to a mobile phone than to a bank account, electricity or even clean water. In India mobile communications have been the most visible manifestation of the extraordinary digital accomplishments seen in the past decade, from providing basic access to education and health related information to making cash payments to crowd sourcing- the growing list firmly establishes us as a ‘mobile first’ economy. Continue reading India Goes All In On Apps

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Magical Tips To Make An Appealing Video For Your App

App Video

After putting in the kind of hard work that goes into developing an App, all your efforts could seem meaningless if the App is not introduced properly. The belief that first impression is the last impression cannot be completely disregarded. Therefore, a lot depends on how you are going to be showcasing the App in the introductory video. It is the perfect way to tell people what they can expect from your App. After you have successfully marketized your App, a good video can be instrumental in turning a potential customer into a user of your App. If a potential customer is interested in watching an introductory video for your App, he/she is definitely considering downloading your App. A convincing video can help give them just the nudge that they need in order for them to make the decision to go ahead and download your App. So, here are some magical tips to follow to make sure that your video is appealing enough. Continue reading Magical Tips To Make An Appealing Video For Your App

40 Billion Downloads and Counting – Apple App Store

AppsApple has just sent out a press release stating that over 40 billion Apps have been downloaded from the App Store. Half of the downloads were done in the past year and two billion downloads in the last month (December). 500 million active accounts are now a part of the Apple App Store. Re-downloads and updates are not a part of these numbers. There are more than 775,000 Apps in the App Store, with 300,000 specifically tailored for the iPad. Apple has already paid out over $7 billion to App developers.

These figures are simply stunning and clearly prove time and time again that the market is explosive. The pace is extraordinary. As far is Google Play is concerned, the last public numbers suggested that over 25 billion Apps have been downloaded from the Google Play network and over 675,000 Apps are part of the ecosystem. Continue reading 40 Billion Downloads and Counting – Apple App Store

Launching App Icon Design

App Icons

Your App Icon will make the first impression about your App to users. An App Icon should be so inviting that the user would want to tap it all the time. The icon should convey the message about your App, be bold, beautiful and most of all memorable.

AppVersal is today launching a new service that will help you get an App Icon designed for your App. Our designers work on your App Icon and come up with interesting ideas and mockups which will further evolve into your final design. 

Read all about it on our App Icon Design page

And as always, we are looking forward to your valuable suggestions about the idea. If you have any questions, you can always reach us at support@appversal.com.

5 Reasons Why Some Apps Sell So Well

Some Apps, you know, they just make it. Some don’t. It’s a common goal for every appreneur (entrepreneurs in the App business) to sell millions of copies of their Apps. Only some do and the rest don’t. What separates the top sellers from the bottom ones? Why is it that some Apps just sell so god damn well?

                                                                     

Here are the top 5 reasons why some Apps sell like hotcakes –

1. It’s All About The Concept – The most important thing that makes an App successful and different from the others is definitely the underlying concept that powers the App. Without the concept, no matter how good the design is, how much money you’ve spent on marketing or how many users have it on their phone, without the functionality, it is plain nothing. It will never ever sell.

Most people ask us, how do I know if the App’s concept is strong enough, and the common answer is – intuition. You definitely believe in the idea of the App. If you didn’t, you wouldn’t have built it in the first place.

You know it is worth something, and that is the whole reason the App even exists.

As Steve Jobs said, keep trying till you find it, don’t settle.

2. Good Design – Design plays a crucial role. Some Apps have absolutely a breath taking design, this makes you want to buy them instantly even if the App does something for which you already have another App. Users need new interfaces all the time.

Great developers have great App designs. To quote the famous quote by Steve Jobs that has been used so many times, “Design is not how it looks or feels, it is how it works”.

Good design should be consistent across websites, social media pages and of course, within the App.

3. Heavy Social Integration – To get more people talking about your App, you need to optimize the remarkable power of social media. Twitter and Facebook integration within any App is must in today’s scenario and is the only sure-shot way of being able to go viral.

For example, LogoQuiz, the #1 Free App on the App Store at the moment allows users to post questions like “Does anybody know which logo this is?” along with the tag #logoquiz. This is one reason that made the App viral.

4. Great Copywriting – For those unaware, Copywriting is the process of writing text that sells (for marketing purposes). For your App, it means the App title and the App description. To sell your App, you need to convince the user that your App is worth the buy.

To do so, the App description is the only way to attract the user via text. Make sure you write in a way that is elegant and most of all, sells. Your App title needs to be apt and keywords set with proper research to rank higher on iTunes search pages as well as Google search results.

5. Incredible Promotion – At last, the reason why some Apps sell so well is because of incredible promotion. With over 500,000 Apps in the App Store and counting, it is extremely hard for users to find the right App.

Anything that you invest in valuable promotion will have a good return. At the end of the day, you have to spend something to make something. It is just like gambling.

What do you think? What makes so Apps different? Let us know in the comments section below.

Check out AppVersal.com – App Marketing That “Just Works”