When it comes to marketing your App, promo codes can be a really helpful tool to increase its visibility by getting more reviews from bloggers and engaging new users through contests or giveaways. Often, developers underestimate the power of giving others the chance to try out their Apps for free – that’s why knowing how and where to pitch promo codes can get your App far ahead of its competitors. Continue reading 5 Things You Should Know About Using App Promo Codes
When you optimize your App for the App Store to achieve better rankings and user visibility, you are performing App Store Optimization. Similar to Search Engine Optimization, App Store Optimization is a core element that helps you with marketing your App in the right way.
Basically, you need to optimize certain aspects of your App Store page so people convert into customers. Your App icon, description copy, screenshots, title and keywords fall under this category. Continue reading 5 Things To Focus On For Better App Store Optimization