With 150 million smartphones, 5.5 billion downloads, and double-digit growth in app and mobile ad sales, the China app market appears to be a gold-laden opportunity for iOS and Android developers operating anywhere in the world. The escalation of 700,000 apps combined with slow absolute growth in smartphone adoption has made the US and Euro markets increasingly competitive. Developers and mobile marketers can no longer afford to ignore the China opportunity. Continue reading Getting Into The Chinese App Market – The True Picture
Marketing is all about people. Americans spend an average of 3.7 hours per day on their smartphones and tablets, proving that we, as a society, have grown remarkably attached to our mobile devices. For a business to be successful, it has to reach out and find consumers where they are, and mobile marketing is the best chance we have of doing just that. So, how do you craft a customer-centric mobile marketing strategy and win? Continue reading How To Give Your Customers What They Want And Win With Mobile Marketing
With over a million Apps on the App Store and on Google Play, how do you think you are going to get ahead of your game? Simply put, your App launch is the first step that you will take in a marketing path that is highly complicated ahead. Here are some tips to make sure that you don’t blow your launch and don’t make some common mistakes. Continue reading 10 Ways Not To Blow Your App Launch
Most independent App developers depend on immediate success of their products to cover ongoing expenses and make a profit, with performance of each App directly tied to their survival. App monetization is a very fragile aspect of business operations and room for error is nearly non-existent, so any inefficiency in the revenue-generating model must be corrected quickly. That would hardly be possible without statistical parameters known as Key Performance Indicators (KPI’s), which are used to determine whether your App is making as much money as it should. Here is a quick overview of essential KPI’s that tell the whole story about your App’s performance: Continue reading The 6 Most Important Key Performance Indicators In App Marketing
These days, the App business is booming. ABI Research predicts that mobile app research revenue will reach 46 billion within the next two years. But the harsh reality is App markets are becoming increasingly competitive. Too many Apps are lost in over-crowded App stores. App search tools are still primitive and most App stores are still struggling to develop technologies that make relevant Apps easily accessible to consumers.
This is not to say, however, that hitting it big in the App world is totally impossible. Many apps have gone on to gain widespread consumer attention and acclaim. So what is the key to app success? The answer is simple: effective app marketing. App marketing can make or break your business. When developing your marketing plan, you will want to be wary of these common App marketing misconceptions. Continue reading 10 Misconceptions About App Marketing
‘Build it and they’ll come’ isn’t a viable strategy these days as App Store listings exceed 800,000 on both Apple’s App Store and Google Play. To compete, App makers need to be able to clearly communicate benefits, influence behavior and measure the success rate of both. In other words: market their Apps.
A simple definition of marketing is any message you communicate to prospects and customers. This includes the various imagery and text that you deliver to your audience through various channels: your website, email, social media, ads, press coverage and even your App’s user interface. Continue reading The 20 Marketing Tools Every App Maker Needs
Mistakes will be made along the way. And that is good. At-least decisions are being made. Marketing is about risks. When you start optimizing different channels for marketing your App, sometimes you’ll choose the right channels that provide a high ROI while there will be times as well where the channels don’t turn out to be as expected.
When it comes to marketing your App, there are certain mistakes that you should certainly avoid. Continue reading 6 Marketing Mistakes App Developers Should Avoid
Certain things need to be done before you launch your App so that it reaches users and you are all set for the exciting days ahead. Pre-launch marketing is absolutely important so that before you even set foot on the App Store, you should be able to generate buzz around your launch.
Before you make your App go live on the App Store, make sure you follow the below five pre-launch marketing techniques –
1. Build up Social Media Links – You know how all these experts talk about the importance of social media. Well, turns out that social media marketing is crucial to the success of your App. Before your App goes live on the App Store, make sure to have an official company account or a specific account for your App set up. You don’t need to setup a profile on all the possible sites. Just target the few important ones.
4. Google Plus
That’s it. Focus on just the above ones, and you should be all set up. The above mediums are the most widely used and should help you communicate the message and idea of your upcoming App to users.
2. Create a Website – A website is a home for your App. It is a place where potential customers would visit to learn more and gather more information about your App before they make a purchase. Make sure to have a website for your App ready that highlights the core features of your App. Add screenshots, videos, reviews and even a support page to build in trust in your users and lead them to make the purchase. AppVersal designs and develops complete App websites. Check it out here.
3. Collect Emails – Email marketing is the best form of pre-launch marketing. Try to build up a list of emails of people who are likely to be interested in your App. Get those people to opt-in to your list.
Here is how Face-Jack Me asks for user emails –
4. Research for Keywords – Keywords are very important. They affect the way in which your App will be ranked on the App Store and also on the web. It is a significant part of the App Store Optimization process and should progress gradually.
Before you make your App live on the App Store, do complete Keyword Research on your App niche. Use AppCode.es to monitor your competitors.
For example, if you are launching a brand new quotes App, type Quotes on AppCod.es to research for the keywords that your competition uses and then build upon it.
Always remember that you can only update your keywords list when you submit an update to your App. During that time, carefully analyze your competition along with your own ranking with tools like TopAppCharts.com and add new keywords over time.
5. Feature A Video Demo (Sneak Preview) – Did you notice the way in which Clear, the simple and intuitive to-do App from RealMac Software pulled off an incredible pre-marketing technique to go on to develop an incredible App which got featured in almost all of the major publications?
That is pre-marketing at its very best. So what Clear did was that they set up a beautifully designed webpage for the App which mentioned some of its features and just put a simple video at the center of the page.
The video was crisp and to the point. It had a person who was drinking coffee in the morning (as usual) and was running his fingers through this incredible new to-do App to manage the rest of his day. He was doing all of it seamlessly by just swiping, dragging and using simple gestures. Magically.
The App wasn’t live then but it gave a sneak preview of what it would be when it would come out. The RealMac Software team nailed it. The video got picked up by TechCrunch, TheNextWeb and so many leading publications. The day the App went live, users went crazy about it because the pre-marketing was so strong. They also had a sign up form on their site which asked users for their email address. Amazing, isn’t it?
Here is the video that made it large –
So there you go. Those are the most important techniques that are used to make App pre-launching a success. Let us know if you have any other techniques.
TestFlight recently underwent a major design change. Many developers consider TestFlight as a must have, due to features that cannot be found anywhere else. Prior to this update the web application was already one of the best designed in its class. However there have been small, but rather substantial tweaks and additions to enable developers to identify bugs and flaws in their updates and upcoming Apps.
In addition to this, we have witnessed a large layout change that is designed to aid developers to be more productive when testing and developing Apps. Some of these layout changes allow you to choose a dedicated table for what you are planning and currently doing. Another example of a new feature that has been added in this revamp is the addition of the “More” button, which enables developers to view their history and enable the use of testing 2 or more applications at any given time. To give yourself a good idea of these changes before you think of investing, please be sure to view the graphic on this page which demonstrates the differences between the prior and current product.
Overall we think that this new design and layout is much less cluttered and is a lot cleaner, consequently this proves to be easier on the eye. Many developers say that this allows for a more productive work flow.
Here is the announcement on the TestFlight blog. If you don’t use TestFlight as a developer, it is time you do now. It will help you test your Apps with others before it goes live for the wider audience.